Growth & Marketing

A GTM tech stack is the set of tools a company uses to run go-to-market activities across the customer lifecycle. These platforms can make it easier to connect marketing, sales, and customer teams. But, if the pieces aren’t compatible, a business’ GTM tech stack is just another layer of disconnected

Key Takeaways AI search is becoming an increasingly important way for consumers to discover brands. But measuring its impact is proving much harder than measuring a traditional referral. A user might ask ChatGPT for a product recommendation, see a brand mentioned, and then search for that brand on G

If you’ve been asked to diagnose and fix AEO gaps, the first step is to conduct an audit. For most brands, an AEO gap is any reason an AI answer engine can’t (or won’t) use its page as a source.

Want to use AI to create LinkedIn content without getting flagged or losing credibility? Wondering how to integrate AI tools into a LinkedIn workflow that still sounds like a real person wrote it? In this article, you'll discover how to use AI strategically at each stage of content creation on Linke

Friday is almost here! Before you unplug, here’s one last round of insights and updates. Whether you read them now or save them for later, you won’t want to miss these. In today’s edition: Print asset creation with AI AI video prompts and production 🗞️ Industry news from Anthropic, OpenAI, and more

AI search optimization tools help marketers understand where a brand appears in AI-generated answers, which sources earn citations, and what to improve next. They complement traditional SEO tools rather than replace them: SEO measures rankings, clicks, and organic traffic, while AI-search tooling ad

A vector embedding is a numerical representation created by an embedding model. The model converts text into a list of numbers that can be compared with other vectors, helping a retrieval system find passages with similar meaning even when they use different words. Semantic retrieval is one tool AI

Key Takeaways At brightonSEO 2026, I presented AI search visibility research built from 9 million AI answers across 9 platforms and 400+ enterprise brands, the same dataset behind this piece. The feedback I got from conference attendees  in the days that followed made one thing clear: most of w

Explore the best Sprout Social alternatives and see how they compare on pricing, features, and capabilities.

If you’ve searched “Profound versus Athena AI for AEO,” you’ve probably already hit a wall: every comparison you find is written by a competitor, an affiliate, or the vendors themselves.

LinkedIn just launched Collaborative Posts. Here's everything we know so far.

Are you spending too much every month on software subscriptions that don’t actually fit the way your business works? Wondering how to build custom AI-powered apps and tools, even without any coding or technical experience? In this article, you'll discover how to brainstorm, build, and launch custom